The Halco Twisty is a heavy metal lure, not the ideal subject for underwater dive photos. This one was a real challenge, the small size and heavy weight made this lure sink so quick that is was difficult to get the shot, not only the speed but also so the hook, split rings...

For the past year I’ve been shooting the whole lure range from Halco. Thousands of images and lures later and its getting close to being completed. The new Hot Bot color in the Rooster Popper range is a great looking yet simple color that will be awesome on topwater feeders. Though anglers may pick...

  For nearly a year I’ve been shooting the whole Halco lure range, many thousnads of images later we’re getting close to finishing. From the beginning I wanted to get perfection, every hook, splitring, wire and angle to be exactly the same across all models and sizes. that involved building alot of jigs and...

  The original Tilsan Bass dates back to the mid 1990’s and was originally a balsa hand made lure by Australian lure maker Til Martinelo. The original was one of mine and colleagues all time favorite lures for estuary perch, golden perch and bass. Many years ago, Tislan Lures was acquired by Halco Tackle...

Large flat surfaces like found on the new Halco MAX 190 Silver Shadow present different challenges in regards to reflection from camera/lens and the surrounding studio. The majority of lure images I see from many companies have a shadow or black line throughout the middle of the lure, that’s refection form the surrounds, camera...

What was originally planned as images for the 2021 Halco Tackle Trade Show Displays, ended up being catalogue images due to the worldwide Covid pandemic. Bit of a disappointment as this and other images to follow later would have looked sensational as huge wall sized prints. Anyway, this and others can be seen in...

Matt finish lures just simply look great, not only are they fantastic for fishing, but I really enjoy shooting them. In the studio they have less issues with reflection but often take a little bit more light to bring them to life. If I’m shooting a pile of lures, all the settings on camera,...

  Large flat surfaces like found on the new Halco Slidog 150 Silver Shadow present different challenges in regards to reflection from camera/lens. What does this mean? Well the majority of lure images I see from many companies have a shadow or black line throughout the middle of the lure, that’s refection form the...

What was originally planned as images for the 2021 Halco Tackle Trade Show Displays, ended up being catalogue images due to the worldwide Covid pandemic. Bit of a disappointment as this and other images to follow later would have looked sensational as huge wall sized prints. Anyway, this and others can be seen in...

After months of just shooting standard product images of socks, beanies, luggage, fishing lures, rods, reels,, torches etc etc etc its nice just to have a bit of a play with some of last years products. I shot the range Halco Slidogs last year and lots of new goodies for later release in 2021...

New colours in the Halco Laser Pro 190 were released in the later of 2020. Getting exposure and focus perfect every time is always my main goal, not only does it produce the highest quality images, but it saves an enormous amount of time. Before even taking the images all the lures are disassembled,...