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Halco Rooster Popper Hot Bot
20 Sep

HALCO ROOSTER POPPER HOT BOT

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For the past year I’ve been shooting the whole lure range from Halco. Thousands of images and lures later and its getting close to being completed. The new Hot Bot color in the Rooster Popper range is a great looking yet simple color that will be awesome on topwater feeders. Though anglers may pick...
SEAFALCON REAL MACKERAL 20G
17 Sep

SEAFALCON REAL MACKERAL

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Though product shots for catalogues, websites, brochures etc are my stable photography, its nice to now and then to mix it up a bit. Japanese company Seafalcon recently released a new range of “micro” jigs, the Real Mackeral in micro sizes. For the release in the trade magazine, Angling International, Seafalcon asked me to...
DAIWA STEEZ SOFTSHELL
04 Sep

DAIWA STEEZ SOFTSHELL

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      Soft plastic lures especially the new generation of super flex plastics, like the new Daiwa Steez Softshell, create new challenges. Lures  like creature baits can be a real challenge to get them all looking straight and all appendages in the same angle, not only that, they attract every possible bit of...
HALCO SLIDOG 150
04 Sep

HALCO SLIDOG 150 COLLECTION

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  For nearly a year I’ve been shooting the whole Halco lure range, many thousnads of images later we’re getting close to finishing. From the beginning I wanted to get perfection, every hook, splitring, wire and angle to be exactly the same across all models and sizes. that involved building alot of jigs and...
DAIWA MAVERICK MQ
04 Sep

DAIWA MAVERICK MQ

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            Fishing reels are always challenging especially with so many tones and materials that all reflect light differently, but add the colour red to them and it even gets more challenging. Reds are on of those colors that never look right, most camera sensors seem to struggle with red...
RUI JIG AK-01
04 Sep

RUI JIG AK-O1

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      Shooting lures as standard images and also as UV glow, isn’t that simple but with all of planning and setup its done quite quickly. Before the setup these lures need a real thorough clean, UV lights reveal event the slightest bit of dust, finger print or oil from skin. The tricky...
HOBIE POLARIZED SUNGLASS RANGE
04 Sep

HOBIE POLARIZED SUNGLASS RANGE

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Sunglasses are one of the most challenging products to shoot, they reflect everything! To make it even more challenging, combine a wide range of lens colors, frames and multiple colors to the mix, plus a display stand and it is really challenging. Three lights and a lot of diffusers and reflectors were used to...
HALCO TB55
04 Sep

HALCO TB55

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  The original Tilsan Bass dates back to the mid 1990’s and was originally a balsa hand made lure by Australian lure maker Til Martinelo. The original was one of mine and colleagues all time favorite lures for estuary perch, golden perch and bass. Many years ago, Tislan Lures was acquired by Halco Tackle...
SEAFLACON CUTLASS JIG MICRO
04 Sep

SEAFALCON CUTLASSFISH JIG MICRO

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Though product shots for catalogues, websites, brochures etc are my stable photography, its nice to now and then to mix it up a bit. Japanese company Seafalcon recently released a new range of “micro” jigs, the Cutlassfish Jig in micro sizes. For the release in the trade magazine, Angling International, Seafalcon asked me to...